4 Customer Service Mistakes Companies Should Avoid Making

Some customer service measurements are used regularly to ascertain how a company is performing in terms of customer service. The most important thing would be to ensure that the product or service has a presence at the buying decision making process of customer time and area that your customer would normally develop a demand. Barriers within their decision making process will prevent the customer from moving in the sales cycle.


The most important thing is always to ensure your product or service has a presence at the time and area that the customer would normally develop a demand. Obstructions in their decision making process will prevent the customer from moving in the sales cycle.


Need Arousal: Understand your customer develops a need for the product or service and ensure you have advertising efforts set up to excite the interest of your target audience. Evaluation of Alternatives: The customer will arrive at a little variety of choices. The danger of being too orientated towards the sales cycle is that it doesn't focus on the customer, their needs, motivations and decision making progress. The customer is looking to determine which product or service is ideal to their own needs. For this reason it's important for organisations to align their sales and marketing with their prospective customers' decision making procedure.