Some customer service measurements are used consistently to discover how a company is performing in terms of customer service. The customer will seek to eliminate the risk that service or the product will not do what they want it to do. It is important that your marketing collateral is exhaustive and builds the buying confidence of your prospective customer. Desire Arousal: Understand how your customer develops a need for your own products or services and ensure you have promotion efforts in place to stimulate the interest of your market. The customer is looking to determine which product or service is suitable to their needs. The customer will be prevented by hurdles in their own decision making procedure from moving in the sales cycle. The customer must feel sure the product or service can fulfil their need. Because of this it's important for organisations to align their sales and marketing with their potential customers' decision making process.
Evaluation of Options: The customer will arrive at a little variety of choices. What's important is area that your customer would usually develop a demand and to ensure that your product or service has a presence at the time. The danger of being overly orientated is that it will not focus on the customer, their needs, motivations and decision making advances.
Evaluation of Alternatives: The customer will arrive at a modest variety of options. The most important thing is location that your customer would usually develop a need and to decision making process of customer ensure that service or your product has a presence at the time. The danger of being too orientated is that it will not focus on the customer, their needs, motivations and decision making advances.